BEE FRIENDLY, an answer to the bee protection challenge!

88% of the French are aware of the sudden collapse of bees and 81% identify the agricultural practices as the primary cause of this decline. (IPSOS UNAF 2011 Survey).

Identifying bee friendly products, BEE FRIENDLY gives consumers the opportunity to promote agricultural practices and products that are in harmony with the well-being of pollinators.

Impression The colony collapse disorder

All over the world – and even more so in the industrialized countries, bees and pollinators are declining.

Although numerous hypothesis try to explain those phenomena (some far-fetched), beekeepers, as a growing number of scientists around the world, are providing evidence that bees are predominantly weakened by the use of pesticides harmful to pollinators and biodiversity loss arising from the intensification of agriculture

However, bees play a vital role in agriculture and biodiversity through its pollination action. In its pollen and nectar foraging, bee pollination contributes to 80% plant species in the world, producing 84% of the cultivated species in Europe that depends directly on its pollinator role.

Bees are essential, not only to maintain the balance of natural ecosystems but also to ensure yields from our agriculture (orchards, forage, vegetable, flower and seed production, etc) and thus our food resources. A study by INRA in 2008 showed that pollinating insect activity is crucial as pollinating insects and bees in particular are responsible for 35% of our food supply… the turnover induced is estimated to €153 billion per year worldwide. It is now a priority to protect bees!